fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, yellow
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, yellow
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, black and white
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, yellow
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, white dress, off shoulder, waves, sea green
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, black and white
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, peach
beach, landscape, minimal, rhea gupte
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, peach
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, white dress, off shoulder, waves, sea green
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, black and white
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, black and white
beach, landscape, minimal, rhea gupte
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, white dress, waves, sea green
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, black and white, beauty, rose
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, black and white, beauty, rose
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, black and white
fashion photography, rhea gupte, campaign, femella, summer in my head, flowers, flowers on face, beach, sea, peach

Project Brief

Creative Consultancy for the ecommerce Femella for their summer campaign by way of conceptualising a unique visual aesthetic and language for their website and social media.

Client

Femella

Credits

Photography, Creative Conceptualisation, Styling by Rhea Gupte
Hair and Makeup by Namah Shah
Modelling by Priya Banerjee at TFM

Styling Credits

All garments from Femella

SUMMER POETRY

Flowers take root,
Around my mind,
Like prisons for the divine.
They blossom thoughts,
Feed me prayers.
Nurture this summer state of time.


Across oceans I leap,
Chasing colours, hugging a melody.


The sun shines it’s light
Iridescent
Onto my baking limbs.
I’m home.


Time flies this summer
As do I.


There was a twinkle in the sky
When I slept under it’s silky blanket
The night crept upon me
I found comfort under it’s skin.


I’m gazing into the endless world
With infinite possibilities.
I am one of them.


I spent a night with the moon
Kept it’s secrets
While it promised to shine for me.


Have you seen a girl with flowers in her eyes?


I am hunting stars tonight.


A field of flowers visited me,
In my head.
It sang and swayed.
I stayed.


There will always be summer
In my head.







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