fashion campaign, jewellery editorial, gold jewellery, beach, all black, braids, rhea gupte, photography, dark aesthetic, sand, waves, water
fashion campaign, jewellery editorial, gold jewellery, beach, all black, braids, rhea gupte, photography, dark aesthetic
fashion campaign, jewellery editorial, gold jewellery, beach, all black, braids, rhea gupte, photography, dark aesthetic, sand, waves, water
fashion campaign, jewellery editorial, gold jewellery, beach, all black, braids, rhea gupte, photography, dark aesthetic, sand, waves, water
fashion campaign, jewellery editorial, gold jewellery, beach, all black, braids, rhea gupte, photography, dark aesthetic, sand, waves, water
fashion campaign, jewellery editorial, gold jewellery, beach, all black, braids, rhea gupte, photography, dark aesthetic, sand, waves, water
fashion campaign, jewellery editorial, gold jewellery, beach, all black, braids, rhea gupte, photography, dark aesthetic, sand, waves, water
fashion campaign, jewellery editorial, gold jewellery, beach, all black, braids, rhea gupte, photography, dark aesthetic, sand, waves, water
fashion campaign, jewellery editorial, gold jewellery, beach, all black, braids, rhea gupte, photography, dark aesthetic, sand, waves, water

Project Brief

To photograph and style a campaign shoot for a jewellery brand’s Spring Summer 2018 collection, who specialise in abstract forms for their products. To also provide aesthetic guidance in the role of creative consultant by packaging the images created into layouts, to be used as an emailable pressbook by the client and as Instagram posts for the Client’s grid.

Client

Eurumme

Credits

Photography, Creative Direction, Styling by Rhea Gupte
Hair and Makeup by Namah Shah
Modelling by Irene Augustin at Anima Creative Management

Styling Credits

All jewellery by Eurumme
All clothing, stylist’s own

Mermaids don’t believe in perfection.
To be perfect is to stop growing.

Mermaids cry and float
They don’t hide their tears
They don’t mind streaks of heavy mascara
Across their supple skin
They wear it like badges they won in a war.

Mermaids don’t conform
They are their own magical beings
They have their own magical ways
They’d rather be magical than like everyone else.

Mermaids explore
Sitting on the back of an ocean wave
They travel far and wide
To learn more about themselves and the world.

Mermaids are determined
To love themselves just the way they are.

Mermaids look for beauty
In the unassuming and imperfect.





Join the conversation