However, this kind of detailed, mind-numbing upheaval of emotion goes into all the content on FUSS; my carefully filtered grid on Instagram and as an extension to every channel I somehow manage to make my little presence felt. I’m not an over-sharer, a phone obsessed maniac or somebody who believes in virtual life being better than the real deal. No. However, I enjoy my social media channels. I treat them like little extensions of FUSS, platforms with cherishing communities with whom I share my work like this one, and over time, mediums I have grown immensely fond of due to the different kind of content I share on each. Everything I put up on my channels is a conscious thought, so are all the people, whom I follow, a conscious decision.
I “follow” a limited number of people, and by follow I like to mean, appreciate, gain inspiration from and admire the work of. My perfectly curated list of people has already been breached by Facebook with their sponsored content which no ad blocker can withhold after a point, Twitter with it’s pesky sponsored tweets, and then the last straw is drawn when in my formerly square grid of major talent, a little razor appears, an object that is undeniably irrelevant to me, mockingly animating itself frame by frame and to my horror announces itself with the tiniest little label on the right hand-side corner as ‘Sponsored.’ Et tu, Instagram?
Call me dogmatic, but I like to think of it as appreciating the little things and not having to deal with the unwanted. With the million websites at my service, it is easier for me to type in what I am looking for, rather than having it shoved down my throat on platforms which were once an escape and a safe house for ingenuity. It’s a bleak world out there. I hope the folks at Indie Web Camp and the like can swoop in for a rescue soon. A world without advertising is not a possibility and something I would never wish for, but I would like to have the option to choose my poison. Until then, I will patiently tap on ‘I don’t like this account’ with the personal translation being ‘Don’t show this to me. Ever. Again.’