photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign
photography, rhea gupte, jade, fashion, bridal, butterflies, campaign

Project Brief

To create a digital campaign for the client’s website and social media platforms in continuation to the City of Jade series, conceptualised by photographer Rhea Gupte. The series acts as a creative metaphor to the client’s label Jade, comparing the brand to a magical, fictitious destination.

Client

Jade by Monica & Karishma

Credits

Photography, Creative Conceptualisation, Styling, Modelling, Writing by Rhea Gupte
Hair and Makeup by Danica Drego
Special thanks to Roxanne and Darshana

Styling Credits

All garments by Jade by Monica & Karishma

“We entered the warmth of the city’s haven to discover robes of wonder and frozen shrouds. Creations upon creations lining the pristine city. They were cold to the touch and luminous to the eyes. We floated through mirrors reflecting souls and artefacts echoing minds. Every step a joyful reverie, a blissful solace at finding the heart of a city so dear.”

“The city whispered a collective hymn for a hundred slogging hands, paying tribute to silken threads and hidden shrines. It reflected upon generations who walked these enchanted paths so similar to it’s own, in salutation to the will-bearers of an imagination never tossed.”

“Enchantments were abundant as we walked through the city. There were sparkling stones of silver and bewitched dust of gold. There was a rainbow of shimmer stretching across fairy pools of inspiration, illuminated by a thousand sparkling lights. We could longingly stare until time itself stood still.”

“The city at it’s core cared to preserve the shreds of art in every mythical creature seeking far and wide across lands unknown to meet even a flicker which may be shape-shifted to a flame. These travels brought with it adventure, ancient knowledge and a sacred understanding. For through these travels the city grew past spring and summer into a booming fire, alight.”

“Over time the city nurtured storytellers and poets who sang it‘s virtues and spread it’s messages on crumpled scrolls. As words followed words and ink ran deep, the city remained a secret no more, attracting free spirits, unknown glances and hearts in love.”

“Somehow it was the lovers who lingered longer appreciating the craft, running multiple fingers over iridescent creations locked in special chambers. They recognised the poetry woven through fibers and it sang to them unrestrained and surreal.”

“We felt a similar way treading familiar waters, watching it ripple like waves within us. Eager to see what else we could explore and experience. We held our breaths as once again we were welcomed by dancing maidens and entrancing peacocks. We joined in their grace as all around butterflies took flight.”

“We daydreamed like wizards across illusory lands. Multiple suns shone together alongside a milky moon. We placed a loom atop the cozy corner in the sky and began weaving celestial yarn.”

“The stars watched over the city with elated fancy imparting a shine or two, to be caught in orbs and spread over the newest born. They twinkled and smiled and blessed, as younglings trotted out from bewitched towers.”

“New to the world and the city, it’s creatures and it’s hues, the younglings awaited their place and their companions. They daydreamed about the stars within and the hands who created them. They had come a long way from being scribbles and ink.”

“We heard quiet whispers as if something were to come alive but glimmers were all our eyes could absorb. So we played mages in our mind, of fluttering critters and soaring wings taking us aboard on the journey of our life. Our feet didn’t feel the ground anymore and our heads had lost to our hearts.”

“The city gave us a chance like a wish on a shooting star to join in her bedazzled path. We ran across pebbles and river beds in zest and resolve. We painted pictures in silvery light, drew out stories from our souls and revelled in having our murals on the precious city’s walls.”

“We slowly approached the last door of gold, bidding farewell to fairies and sprites. One step on the outside and the city would be only a memory we could seek. So we paused and spun around a last time savouring whispers behind dancing shadows.”

“The city, abundant with it’s gold mountain peaks and pale pink skies enveloped us in an embrace of love. It spoke of walks around silver forests and ice clad lakes. Of shiny minarets and unseen gardens. Of magical ways in which the sun, the moon and the stars connect, in the process making us magicians.”

“So we ran with abandon, minds racing, feet sprinting, revelling in the new found magic, metamorphosing into delicate wings of flight. For all along they were within.”





Join the conversation

  1. Hello Rhea… Every word that you use,every image you shoot, every pose that you strike, every possible thing you create is extraordinary and inspiring.. It moves me and I’m sure it does the same to other 40k followers on instagram and beyond.. . You’re a pure genius.. Haven’t come across such pure soul like you.. Keep up the good work!! Know that you move hearts and inspire us to be better souls.. I guess that’s what true artists do!! ❤️❤️