gucci, pre fall, alessandro michele, the girl from FUSS, rhea gupte, motion, movement, rann of kutch, editorial, fashion, photography, color block, minimalism
gucci, pre fall, alessandro michele, the girl from FUSS, rhea gupte, motion, movement, rann of kutch, editorial, fashion, photography, color block, minimalism
gucci, pre fall, alessandro michele, the girl from FUSS, rhea gupte, motion, movement, rann of kutch, editorial, fashion, photography, color block, minimalism
5s copy
gucci, pre fall, alessandro michele, the girl from FUSS, rhea gupte, motion, movement, rann of kutch, editorial, fashion, photography, color block, minimalism
gucci, pre fall, alessandro michele, the girl from FUSS, rhea gupte, motion, movement, rann of kutch, editorial, fashion, photography, color block, minimalism
6s

Project Brief

Photographing Gucci’s new collection

Client

Gucci

Concept

Capturing the fluidity and colour of the garments with the help of a minimalistic landscape.

Credits

Photography, Creative Direction, Modelling by Rhea Gupte

Styling Credits

Gucci Garments and Accessories

I am often inspired by the fluidity of clothing; the way they drape against the body, the way the wind creates the slightest ripples across the hemline and the way a gust can form shapes previously unimaginable. To be able to capture fabric in motion is something like a daydream, curling and unfurling, like a beautiful mirage, alive.

The word ‘Dream’ comes up often in Michele’s interviews. Inspired by the street and cinema, asked to head the eponymous luxury label that is Gucci, the world awaited Alessandro’s first collection with bated breath, not knowing what to expect. Singlehandedly, he turned the DNA of the label around from sleek sophistication to fearlessly layered individualistic luxury. The seventies echo within his designs and his personal sense of style shines through every runway look, which he styles himself.

Although aspirational, the new Gucci Girl is relatable to women of all ages who believe in creating their own style, unfazed by trends and expectations. The severely stylised show has something for everybody from the mousy berets, extravagant print, sports luxe pieces, feminine pussy bows, heavy doses of eclecticism and an undertone of unshakeable singularity. Michele even digs deep into Gucci archives to refurbish the double G’s, the green-red iconic stripe, with his signature touch of modern bohemianism.

“The way you dress is really the way you feel, the way you live, what you read, your choices. That’s what I want to put into Gucci.”

I hear you Mister, loud and clear.





Join the conversation

  1. I think you’ve captured the ethos the brand is trying to create so beautifully – where people of various style are all able to come together and appreciate a brand, simply because of the love and emotion that comes across in each of Micheles collection.

    The way the brand has been able to take a 360 degree turn from the bag you shunned to the back of your closet to the one you can’t wait to carry in the morning – to becoming aspirational for the modern day woman, and more importantly to able to relate to a younger generation of consumers.

    You’ve styled each piece in a way I haven’t come across before, but it’s so beautifully done, as always!

    Shloka
    thesilksneaker.com

  2. you have created the most breath taking images. Your style is eternal. I wonder how they would loo in your trademark black and whites.

    This is such a stunner of a series!!! Nuff said.

    More power to you ms gupte!

    🙂