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Project Brief

Campaign shoot for the client’s collection titled Metanoia. “An ode to the journey of Zahra on a path of self love & discovery through the undulating paths of life. As she progresses in her journey she gradually learns to fall in love with herself and empowers herself. The collection attempts to establish how a woman achieves absolute independence only when she embraces her true self in entirety.” Translating this collection note into the mood of the imagery for the client’s e-commerce website and social media along with a short preview film.

Client

Posh Pride

Credits

Photography, Creative Direction, Styling by Rhea Gupte
Modelling by Archana Nair at TFM
Hair and Makeup by Danica Drego
Location Birdsong, Goa

Styling Credits

All garments by Posh Pride

It usually takes me a while to put my thoughts in place when I’m penning them after several weeks of not having penned them. Idle scribbles and incomplete poems not permitted. There is so much to talk about, my racing fingers don’t know where to start or stop, incoherently weaving sentences which simply don’t fit. After harnessing them into some sort of semblance, I decide to dedicate this session of typing to a bit of an update on recent happenings, thoughts and reflections. Excuse the plausible skip between topics both related and unrelated.

*rambling begins*

I have often been asked to reflect upon the question, ‘What inspires me?’ I came across a documentary of Donetella Versace who said something to the effect of, ‘When you are creative, you just create. You don’t need a holiday or anything of the sort to find inspiration.’ While many may disagree, I feel the same way.

I am consciously trying to be more aware of topics across verticals to grow as a human being and to have as much knowledge as I possibly can about world affairs along with what is happening in my country.

Career-wise, this year so far has been the most satisfying one till date. I feel like I am doing exactly what I want to do and taking up projects exactly in line with how I feel.

There have been two deaths in my family last year of my grandparents who were extremely close to my heart. I especially miss them on festivals as there would always be a phone call wishing me. How I miss the phone calls! I have learnt to heal my heart and channel the sadness into creative outlets. I have also made peace with the fact that the sadness will never leave and I can now look upon it with positivity as it remains a memory etched in me.

After working like a maniac in true workaholic style for years, I have found a way to keep some time for self-care and I think I can finally say that I am getting much better at balancing work, love, friendship and health.

I think I am very close to perfecting my platinum-self-hair-dyeing skills. *levelled up*

I have stuck to my resolution of not buying any clothes or accessories this year and I am proud of the research I have put into knowing more about ethical and sustainable fashion.

I am already preparing resolutions for 2018.

I feel closer to everybody in my life and have been taking the time to stay close.

I wasn’t able to give enough time or make any progress with The Creature Club like I wanted to, and it may be pushed back a few years unfortunately.

I will be investing in my first set of lights this year and am very excited to experiment within that space, in not only fashion but also other subjects.

I still haven’t got my home chores game going as flawlessly as I’d hoped to. How is the to-do list always ahead of me? Le sigh.

I pack better for travel now. *levelled up*

I honestly can’t wait any longer for Stranger Things season 2.

I have been reading a lot of Ben Okri lately and the melody in his writing overwhelms me into a sort of poetic shock at how talented one human being can be.

I will cook scrambled eggs for dinner today.

*fin*





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